Branding and visual identity in Luxembourg
A logo, colours and voice that feel like you, applied everywhere clients meet you: website, social media, business cards and print.
- 5.0 on Google
- 150+ projects delivered
- From logo to website
In short
The essentials in 30 seconds
TradinGo creates visual identities for SMEs, freelancers, professional firms and new brands in Luxembourg and the Greater Region: logo, palette, typefaces and usage rules, then every asset you need, from your website to your business cards.
- Deliverables
- Logo and full identityPalette, typefaces, guidelines
- Revisions
- IncludedUntil the direction feels right
- Formats
- Every file you needWeb, social media, print
- Ownership
- Rights transferredThe brand is entirely yours
- Applications
- From web to paperWebsite, social, cards, flyers
- Budget
- Detailed proposalUp to 70% fundable depending on the project
Why it matters
Why a strong identity changes everything
Clients judge you in seconds. A clear, consistent brand makes you look more established, more reliable and more memorable.
Earn trust
A professional image reassures at first glance, before the first conversation.
Be consistent everywhere
The same logo, colours and tone on your website, social media and print.
Stand out
A distinctive identity clearly sets you apart from competitors.
Value your offer
A polished brand supports your prices and makes every sale easier.
What we do
What we create
From a logo to a complete identity, we adapt the scope to your stage and budget.
Logo design
A unique logo that reads well small and large, with colour and single-colour versions.
Ideal for: new businesses
Complete visual identity
Logo, palette, typefaces, icons and image style that work as one system.
Ideal for: brands ready to grow
Brand guidelines
A clear guide to usage rules, so everyone uses your brand correctly.
Ideal for: teams and partners
Rebranding
Modernise a dated identity while keeping what makes you recognisable.
Ideal for: brands over 5 years old
Print design
Business cards, flyers, brochures, stationery and signage, ready for the printer.
Ideal for: trade fairs, shops, firms
Social media kit
Profile images, banners and post templates in your style.
Ideal for: a consistent online presence
Included
What’s included in your project
A complete process, from strategic thinking to final files.
Strategy
- Brand workshop
- Competitor review
- Positioning and values
- Tone and key messages
Design
- Logo directions
- Colour palette
- Typeface choices
- Graphic elements
Refinement
- Annotated presentation
- Revisions included
- Real-life mock-ups
- Final approval
Guidelines
- Logo usage rules
- Colour codes (web and print)
- Type hierarchy
- Usage examples
Files
- Vector formats (SVG, PDF)
- Web formats (PNG, favicon)
- Colour and single-colour versions
- Print-ready files
Applications
- Business cards
- Email signature
- Social media kit
- Applied to your website
Process
How we create your identity
Four steps from an idea to a brand ready to use everywhere.
Step 1
Brand workshop
We learn your business, your clients, your values and what sets you apart.
Step 2
Creative directions
Several directions shown in real situations, so you choose with confidence.
Step 3
Refinement
The chosen direction is refined with you into the final version.
Step 4
Delivery
Brand guidelines, final files and ready-to-use applications.
Compare
Logo only or complete identity?
It depends on your stage. This is how we advise you.
| Logo | Complete identity | |
|---|---|---|
| Ideal for | Launch, tight budget, quick need | A business ready to grow and structure itself |
| Contents | Logo, variants and main colours | Logo, palette, typefaces, guidelines and assets |
| Timeline | Shortest | A few weeks, depending on assets |
| Consistency | A base to build on later | Clear rules for every channel |
| Growth | Can become a full identity | Ready for website, social media and print |
Either way, you receive all source files and the brand belongs to you.
Our commitments
Our commitments, in writing
Your brand will be with you for years. Here’s what we guarantee.
Original work
Every identity is designed from scratch, never from a template.
Revisions included
We refine the chosen direction until it feels like you.
Rights transferred
Once the project is paid, the brand and its files belong entirely to you.
Every format
Files ready for the web, social media and the printer.
One point of contact
The same person follows your project from the first workshop to delivery.
A brand that lives online
We can apply your new identity directly to your website.
State funding
Up to 70% of your project funded by the State.
With the Ministry of the Economy’s SME Packages – Digital, SMEs established in Luxembourg recover 70% of the eligible costs of a project between €3,000 and €25,000 excl. VAT. We guide you from the pre-assessment to the application.
- 1Free eligibility pre-assessment
- 2Application prepared with you
- 3Grant paid after the project
- State funding (70%)
- €8,400
- Your actual cost
- €3,600
Indicative estimate. Eligibility is confirmed during the pre-assessment by the House of Entrepreneurship or the Chambre des Métiers. The grant is paid once the project is completed.
Client reviews
Our clients say it better than we do.
“I’ve had a really positive experience working with TradinGo. Reliable, transparent, and a very clear communicator. You always know where things stand and what the next step is.”
“Another amazing website project with Shayan. I would recommend him without hesitation. One of the most organized, responsive, and collaborative freelancers I’ve ever worked with.”
“Shayan is very talented and hard working. He always aims to please and is happy to take on revisions. I am very happy with the quality of the website TradinGo was able to deliver.”
“Shayan and his team are exceptional at developing professional websites. We would 100% recommend Shayan and would definitely work with him again!”
Client testimonials, published with their consent. The rating comes from our Google Business profile.
FAQ
Branding: frequently asked questions
Cristina GouveiaUI/UX designerAnother question?
Write to us or book a call. Our team replies personally within one working day.
Book a callHow much does a logo cost in Luxembourg?
It depends on the scope: logo only, full identity, or print and web applications. After a discovery call, you receive a detailed proposal. Depending on the project, branding can be part of a digital project eligible for the SME Packages – Digital.
How long does a visual identity take?
A logo can be ready within a few weeks. A complete identity with guidelines and assets takes a little longer, depending on the number of applications and how quickly approvals come in.
What’s the difference between a logo and a visual identity?
The logo is your brand’s symbol. The visual identity is everything around it: colours, typefaces, image style and usage rules. It’s what keeps your brand consistent everywhere.
What are brand guidelines?
A guide explaining how to use your brand: logo versions, clear space, exact colours, typefaces and examples. It keeps your image consistent, even when others work on it.
Which files will I receive?
Vector files (SVG, PDF) for print and scaling, web formats (PNG, favicon), colour and single-colour versions, and print-ready assets.
Can you modernise my existing logo?
Yes. A rebrand can keep what makes you recognisable while modernising the whole. We’ll advise between a light evolution and a new identity.
Can you also build my website with the new identity?
Yes, that’s ideal. We create your identity and then your website in continuity, for a consistent image from launch.
Related services
Go further
Website design
Your new identity, online.
Digital marketing
Make your new brand known.
SEO and GEO
Get found on Google and by AI.
Maintenance
A website that stays up to date.
Contact
Let’s talk about your project.
Three questions, two minutes. We reply within one working day with specific questions or a first estimate.
- Reply within one working day
- Detailed, line-by-line quote
- No commitment
- Book a 30-minute call
- contact@tradingo.lu
- +352 661 794 283
- 244, rue de Luxembourg, L-8077 Bertrange